VDIS10047 Fashion Marketing
Credit Points 20
This subject will see students create a marketing plan and sales strategy for a small business or brand concept that the student would like to develop. Students will investigate international trading opportunities via electronic commerce means (e-commerce, specifically a website).
Students will identify and incorporate electronic marketing approaches, tools and strategies to reach their target market, and achieve objectives for implementing electronic marketing strategies.
This subject requires the application of skills associated with communication to analyse goals and trends, gather and analyse data and present, report and document information.