VDIS10020 Typography 1
Credit Points 15
Typography is the visual representation of language – often called ‘the visible language’. Understanding the relationship between the spoken and written/printed/screen languages is a pivotal attribute for the graphic designer. The spoken word can have a powerful impact on the listener and, for similar though sometimes quite different reasons, the manner in which the visible language is presented (the format or layout) can have a profound influence on the way the information is interpreted.
This subject explores typographic message making in various forms – traditional and contemporary – focusing on the basic typographic conventions: why they are how they are, and what designers can or should do about them. Students will thus develop an understanding of visual language as it relates to reader-centered needs.