VDIS10017 The Consumer and the Designer
Credit Points 15
The first step towards creating effective designs is to understand the consumer and the market which the product serves; the best designers know why, when, where and how products meet consumer needs before solving the design problems. This subject, therefore, equips students with basic concepts in marketing such as marketing mix and consumer profiles, which are critical to consumer choice. In addition, students gain insight of the creative strategy employed by designers in advertising to achieve the solution. Designers are expected to develop empathy and awareness so that they can design visual messages suitable for the products but also appeal to both the hearts and minds of consumers.