CUA60315 Advanced Diploma of Graphic Design

This course/qualification reflects the role of graphic designers who have a command of wide-ranging, highly specialised technical, creative and conceptual skills and knowledge in visual communication. These skills allow designers to conceive, negotiate and realise design concepts for complex projects using sophisticated communication, organisational and project management skills. They may take responsibility for the work of others in terms of establishing and monitoring systems to ensure the effective production of work. Graphic designers work in many different commercial and community contexts across both print and digital media. Their work as professional designers may include or have links to areas such as advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.

Pathways into the qualification
People entering this qualification will generally possess CUA50715 Diploma of Graphic Design and this is highly recommended. Depending on specific competencies achieved they may also enter the qualification with a Diploma qualification in a related area, such as interactive digital media or information technology. Alternatively people will have significant workplace experience in graphic design or a related area of work can submit a portfolio.

Entry Requirements
To enter this qualification, individuals
must provide evidence of their
technical skills and ability to:
• apply visual communication history and theory to own professional practice
• produce professional typography
• produce graphic designs for two-dimensional and three-dimensional applications
• create and manipulate graphics and design complex publication layouts
• have significant experience working in Graphic Design; normally we would consider two years full time as suitable
experience, however applicants who consider that they have a suitable range of knowledge and skills can discuss this with our Academic Director during their application interview.

Those skills and knowledge may have been acquired through graphic design work experience or through formal study in the Diploma of Graphic Design.

Click here to download the our full sample of works (portfolio) guide.

Pathways from the qualification

People with CUA60315 Advanced Diploma of Graphic Design possess a specialised range of conceptual, technical and organisational skills that allow them to work as a professional graphic designer. They are also able to undertake learning in the higher education sector in diverse areas, such as IT, screen and media or art and design.

Course Duration
The Advanced Diploma course duration is twelve months (or until competencies are completed) extended to 24 months if the applicant does not hold a CUA50715 Diploma of Graphic Design or equivalent vocational experience. Our Advanced Diplomas can be studied full time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full time; two years part time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. APC Design School’s academic year is divided into 8 terms of study per year, with enrolments in January, February, April, May, July, August, October and November of each year.

Graphic Design students will require the following equipment and software:

• A functioning and monitored email address
• A modern computer (see specs below)
• Face-to-face students: Laptop
• Online students: Laptop or desktop
• Broadband internet access (300 kbps is a minimum requirement)
• A video capable device and/or a digital camera
• Access to a scanner/printer (minimum 1000+ DPI, A4 size)
• Sufficient IT skill sets to operate in an online environment

• Adobe CC; InDesign, Photoshop and Illustrator Student price (Approx. $21.99 per month)
• Microsoft Office, Excel & Powerpoint or equivalent software (Approx. $199.00 one off payment)
• Relevant software to upload and download PDFs & videos

To operate Adobe Creative Cloud Desktop Applications the computer requires;

• Internet connection required
• PC: Microsoft® Windows 7 or later, Intel® Core 2 or AMD Athlon® 64 processor; 2 GHz or faster processor, minimum 2.6 GB or more of available hard-disk space, OpenGL 2.0-capable system.
• Mac: Mac OS X v10.9 or later, Multicore Intel processor with 64-bit support, 2 GB or more of RAM (8 GB recommended), 4 GB or more of available hard-disk space for installation, OpenGL 2.0-capable system

Student Study Term 1

VDIS10023 From Design Brief to Design
Credit Points 20
The success of a design depends largely on how effectively the design responds to its design brief. Therefore it is vital for a graphic designer to be able to understand the various components and terminology of a design brief, analyse it, extract key information and finally create an innovative design solution that caters suitably and
creatively to the brief. In this course, the students will not only gain a thorough understanding of the design brief, refine and negotiate the design briefs but they will also create an apt design solution that responds to it.

VDIS10024 Typography 2
Credit Points 15
Considered as visible language, words are the mainstay of graphic design. In this subject, students will learn how to handle letters, words and work effectively with complex, varied and large amounts of type.
These skills require a deep knowledge and expertise of the history and use of typography and the primary forms of visual communication. This unit explores historical and contemporary typographic message making in various forms, and focuses on sophisticated typographic solutions as practiced by industry professionals. In this unit students will explore and experiment with interactive type, sculptural type and virtual type in creative formats that question how speech may be visually translated into graphic form.
Student Study Term 2

VDIS10026 Managing Design and eBusiness
Credit Points 20
In the world of business today, a digital presence is an absolute necessity not a luxury. Therefore every designer must be able to use digital design skills to help promote any business activity. This course focuses on achieving a synergy between “design” and “business” in particular e-business. The digitization of an existing business or an e-business idea is the “spine” of the course. The students will investigate this idea and learn the process of developing it into a feasible e-business solution taking into consideration the most practical aspects such as design, intellectual property rights, copyright, work and health safety issues and more.

VDIS10030 Design and the Environment
Credit Points 15
Graphic design is not only about aesthetics but also involves use of materials, inks, solvents, printing, manufacturing, packaging, storage and transportation that may have environmental impacts and adherence to workplace safety standards.
Therefore designers must give thoughtful consideration to all aspects of the “Cradle to Grave” life span. This course will prepare students to make informed eco friendly decisions bringing Graphic Design into a new eco friendly age. Responding effectively to broad and specific safety requirements, students will work to assess, manage and ensure safety in a variety of environments, including workshops, studios, offices or field locations.
Student Study Term 3

VDIS10028 Observational Drawing
Credit Points 15
Observational drawing is the core method of researching, investigating, developing and communicating ideas. Through
freehand drawing, students will learn key skills to communicate characteristics of subjects related to Visual Communication and Graphic Design. Students will also develop skills and experience in visual thinking processes, problem solving, and effective communication of ideas through drawing.
Important concept development requires students to transcribe objects from a three dimensional space to a two dimensional plane and these skills will be learned from exercises, assessment tasks, discussions, critiques and reflections. This subject allows students to gain in-depth perspectives of observational drawing as a tool to record, analyse and communicate information about subjects within the graphic design profession. Students will learn to reflect on their work in a constructive manner integrating feedback back into their work.

VDIS10031 Graphic Projects for Business
Credit Points 15
This subject describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. The subject covers the issues inherent in maintaining a competitive business edge through the protection of organisational Intellectual Property (IP). There is a focus on establishing and maintaining systems to protect and exploit an organisation’s Intellectual Property to ensure business growth. Students will have the opportunity to develop and design innovative creative works and will analyse how to best protect their creative advantage by protecting their intellectual property.
Student Study Term 4

VDIS10129 Design Work Placement
Credit Points 20
The purpose of this subject is to provide a framework for practical industry/professional experience assisting students to attain the competencies contained within the units while experiencing first hand the excitement, practicalities and challenges of Design Practice and the workplace, while beginning to establish and utilise those all important “workplace” networks.


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