Monthly Archives: April 2012

Rachel Hawkins


 

 

 

 

 

 
Title: Academic Director (VET), Course Coordinator (Graphic Design)
Qualifications: BDes, MCDArtDes, Cert IV TAE

Profile: Ms Rachel Hawkins graduated with a Bachelor of Design, majoring in Graphics and Textiles from the College of Fine Arts, The University of New South Wales in 2006. A strong believer in continuing education, she then went on to study a Masters of Cross-Disciplinary Art and Design, completely online, graduating from College of Fine Arts, The University of New South Wales in 2012. Rachel brings to Virtu this wealth of knowledge and experience in online study platforms and online collaboration. In 2012, Rachel also attained the Certificate IV in Training and Assessment, adding LLN in 2013.

Ms Hawkins’ professional career began in the graphic design department of Sydney based fashion house, Jets Swimwear, from there she went on to work in commercial digital design and print in Vancouver, Canada.

On her return to Sydney, Ms Hawkins moved into senior design roles at entrepreneurial companies leading graphic design with a strong marketing focus; working with high profile brands such as: Sydney Water, AMP Capital, Centro Properties Group, GPT, Starlight Children’s Foundation, Lilydale Chickens and Bodytrim. Ms Hawkins is an experienced product and packaging designer with product ranges in Coles Supermarkets and Priceline stores.

During the last eleven years in the industry Ms Hawkins’ creative and conceptual capabilities have seen her undertake projects in product design, packaging design, corporate identity, advertising, marketing, signage and web based campaigns.

Cal Swann


 

 

 

 

 


Title:
Lecturer
Qualications:
NatDip, MA

Profile: Cal Swann was Professor in the School of Design at Curtin University of Technology, Australia. Prior to that, he was Professor and Head of the School of Design at the University of South Australia and before that he was Professor and Dean of the Faculty of Art and Design at Liverpool Polytechnic (now Liverpool John Moores University) in England. He was Head of Graphic Design at London’s Saint Martin’s School of Art in the 1980s, among many other teaching and design roles around the UK.

His special interest is in typography and the communication of language in its spoken and printed forms. An MA in Applied Linguistics from Lancaster University in 1986 saw the two disciplines merged in Language and Typography (1991, Lund Humphries),

following the earlier how-to-do-it manual Techniques of Typography (1969, 1981) also for Lund Humphries (Watson Guptill in the US). He has written many articles for journals and presented papers in international conferences (just Google ‘Professor Cal Swann’). A former Fellow of the Design Institute of Australia and a Fellow of the Chartered Society of Designers (UK), Cal has been a designer and educator in England and Australia throughout the last five decades.

Retired from the full-time grind, he continues to design graphics, write articles, teach typography workshops, play enthusiastic (but amateur!) jazz, and enjoy family life under a cloudless, Australian blue sky.

Chief Executive Officer (CEO)


 

 

 

 

 

 
Professor Ron Newman
Qualifications: ASTC Ind Des, GDipHEd (UNSW),
FIA, CertIV TAE, LFDIA

Profile: As a professional designer who joined the ranks of academia full time in 1994, Professor Newman brings a mix of design and business experiences, higher education and an acute business acumen to the management of projects and academic units.

Professor Newman completed his studies in Industrial Design at the National Art School (NAS) in the early 1970s and has held various design and design management positions in Australia and Europe. Senior design positions with Philips, Email and for six years as Research and Development Manager for Sebel Furniture paralleled his editorial stewardship of the national magazine Design in Australia and various executive roles within the Design Institute of Australia (DIA).

For five years in the late 1980s Professor Newman was the Chief Executive Officer of the public company, Exhibit Resources, which he established, a company involved in design and fabrication of museums and exhibitions. Professor Newman has held many board directorships and consultancy positions to major companies.

Professor Newman was Head of School of Design Studies, College of Fine Arts (COFA), the University of New South Wales (UNSW) for eight years from 1992 to 2000 and from 2002 for 4 years he was Director & Dean of Sydney College of the Arts, the visual arts Faculty of the University of Sydney. In January 2005 Auckland University through its business incubator, IceHouse, appointed Professor Newman into a parallel role as Entrepreneur in Residence, a residency designed to initiate new collaborations within Auckland University and encouraging outreach to the commercial community of New Zealand.

In September 2006 Professor Newman left the University of Sydney, to join Raffles Education Corp (REC) to become Vice President and later (2008) President of Raffles University System, at REC’s headquarters in Singapore. Professor Newman left REC in 2011 and is currently CEO of Virtu Institute.

Along with his other qualifications and experience Professor Newman holds a TAE40110 Certificate IV Training & Assessment.

Chair Academic Board

Lee-Styger

 

 

 

 

 

 

Dr. Lee E. J. Styger
Qualifications: MSc, PhD, CEng, CSci, CEnv, FIED, FIMMM, FICME, FCILT, REngDes, SMSME, MIEAust

Profile: Dr Lee Styger is the Executive MBA Director of the University of Wollongong’s Sydney Business School. Before joining the Sydney Business School, Lee worked with many blue chip organisations in the business development, product development and people development spaces.

Lee is a thought leader and creative thinker. He is a rare individual who has forged a career in both industry and academia. Working in advanced technology and platform development, Lee’s career foundation has been in the new product development, rapid prototyping, niche production and 3D printing disciplines. Lee has worked on programs in industries as diverse as medical devices, automotive, avionics, environmental and education.

Lee has been a member of, and chaired, many prestigious design and industry committees and boards, delivering programs though out the European Union, Asia and the USA. He is regularly called upon to deliver keynote talks and lead innovation groups for businesses.

His experience has resulted in a passionate belief of the imperative that winning organisations must deliver meaningful customer delight through differentiation and value creation, at the heart of which lies good design.

Student Services Manager and Assistant Registrar

Monique-Eggeling

 

 

 

 

 

 

Ms Monique Eggeling

Profile: Monique Eggleing is a mum of two and lives in the Sydney Northern Beaches. Monique has been involved in RTO administration for several years and joined Virtu in early 2015. Monique also works for the Manly Chamber of Commerce with a strong background in: membership, management, marketing and events management. Through her various roles in rugby league and sports administration Ms Eggeling has understood the importance of developing a community around and activity; in Virtu’s case, education.
Monique’s knowledge and enthusiasm for the suburb of Manly is infectious as she strives to help local businesses grow, network and become more sustainable into the future.

Ms Eggelings role in Virtu makes her the best first point of contact for all student enrolment, complaint or appeal matters.

Professor Ron Newman


 

 

 

 

 

 
Title: Chief Executive Officer / Lecturer
Qualifications:
ASTC Ind Des, GDipHEd, FIA,
Cert IV TAE, LFDIA

Profile: As a professional designer who joined the ranks of academia full time in 1994, Professor Newman brings a mix of design and business experiences to higher education and an acute business acumen to the management of projects and academic units.

Professor Newman completed his studies in Industrial Design at the National Art School (NAS) in the early 1970s and has held various design and design management positions in Australia and Europe. Senior design positions with Philips, Email and for six years as Research and Development Manager for Sebel Furniture paralleled his editorial stewardship of the national magazine Design in Australia and various executive roles within the Design Institute of Australia (DIA).

For five years in the late 1980s Professor Newman was the Chief Executive Officer of the public company, Exhibit Resources, which he established, a company involved in design and fabrication of museums and exhibitions. Professor Newman has

held many board directorships and consultancy positions to major companies.

Professor Newman was Head of School of Design Studies, College of Fine Arts (COFA), the University of New South Wales (UNSW) for eight years from 1992 to 2000 and from 2002 for 4 years he was Director & Dean of Sydney College of the Arts, the visual arts Faculty of the University of Sydney. In January 2005 Auckland University through its business incubator, IceHouse, appointed Professor Newman into a parallel role as Entrepreneur in Residence, a residency designed to initiate new collaborations within Auckland University and encouraging outreach to the commercial community of New Zealand.

In September 2006 Professor Newman left the University of Sydney, to join Raffles Education Corp (REC) to become Vice President and later (2008) President of Raffles University System, at REC’s headquarters in Singapore. Professor Newman left REC in 2011 and is currently CEO of Virtu Institute.

MSF50213 Diploma of Interior Design and Decoration

This course/qualification provides the skills and knowledge required to perform interior design and decoration for building interiors. Design and decoration at this level covers the development of complete decorative schemes for the effective use of residential and commercial or institutional interior spaces, and the skills needed to work with a client brief and within project parameters. This course may also include specialist design areas such as facilities for people with disabilities and the aged.

Job roles/employment outcomes
The MSF50213 Diploma of Interior Design and Decoration reflects vocational outcomes including: self employment as an interior decorator, a colour consultant or an interior stylist. Students may also find employment as an in-house Interior designer or decorator for design and decoration consultancies, furniture, furnishings and fabric suppliers, and furnishing departments of retail stores or shop fitters.Work involves self-directed application of knowledge and skills, with substantial depth in some areas where judgement is required in the planning and selecting of appropriate equipment, services and techniques.

The Course/Qualification
This qualification is typically used to develop breadth, depth and complexity of skills and knowledge covering furnishings, finishes and aesthetic presentation to meet the purpose, efficiency and comfort of space and encourage the principles of environmental sustainability. It covers a detailed understanding of the application and effect of colour and pattern in interior space and the application of historic furnishing styles and their relationship to architectural periods and heritage projects.

Work would involve participation in development of strategic initiatives, as well as personal responsibility and autonomy in performing complex technical operations or organising others. It may include participation in teams, including those concerned with planning and evaluation functions and could involve group or team coordination.

Pathways into the qualification
This qualification may be accessed by direct entry on the submission of a relevant design portfolio. Credit can be granted towards this qualification by those who have completed MSF40113 Certificate IV in Interior Decoration or achieved equivalent industry experience.

Pathways from the qualification
Further training and education pathways from this qualification include the Virtu Design Institute Advanced Diploma of Interior Design (MSF60113).

Course Duration
Diploma course duration depends on; a students pre existing qualifications and experience, a students full time or part time status and study commitment and finally the pace at which the student studies. Our Diplomas can be studied full-time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full-time; two years part-time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. Virtu’s academic year is divided into 8 terms of study per year, with enrolments in January, February, April, May, July, August, October and November of each year.

Student Study Term 1

VDIS10001 Interior Design Drawing Techniques
Credit Points 15
This subject, which underpins many other specialised design subjects, will provide the skills and knowledge necessary to explore and creatively develop 2D and 3D representations of designs in the design process. Using hand drawing, hand modeling, computer aided design drawings (CAD) and 3D modeling software.
Students will produce drawings and images to represent and communicate ideas and design concepts with a sophistication of representation that is consistent with standards within the design industry.

VDIS10002 Residential Interiors 1
Credit Points 20
Residential Interiors 1 takes students through the design process in defined stages and focuses on each step in detail to provide a comprehensive overview of the evolution and implementation of a successful residential interior design project that does not require structural changes to the building interior or to building services.
The subject covers decorating residential interiors in accordance with project briefs by analysing the design brief, conducting research and generating decoration ideas and concepts to create a visual experience in a defined interior space. It includes selecting materials and finishes for surface decoration and arranging the objects and elements within the space.
Student Study Term 2

VDIS10003 Interior Structures
Credit Points 15
Producing technical drawings required for the construction of Interior Design projects is a vital skill for students to develop, along with a clear understanding of all construction documentation to communicate the design intention. In this subject, students will learn to understand the different structural systems as well as the services integrated in any building.
In addition, students will be required to prepare photo images for integration into reports. More specifically, you should be able to: Use scanner to capture photo images, use digital camera to create photo images, edit photo images, prepare photo image assets and store files appropriately.
Lastly, students will participate in environmentally sustainable work practices, to effectively find out current resource use and carry out improvements in their own work area, including those that reduce the negative environmental impacts of work practices.

VDIS10004 Specifying Interiors
Credit Points 20
An essential component of an interior designers work is the identification and specification of a wide range of materials, finishes and soft furnishings appropriate for Residential and Commercial interior environments.
This subject requires students to recommend and apply suitable decorative treatments for windows, soft floor covering and soft furnishings, as well as research and report on manufacturing processes, new technologies, environmental impact etc. relating to their selections.
Similarly, the conceptualisation and specification of lighting has a significant influence on specified materials and finishes for the intended scheme. The student learns to assess natural and artificial light sources and draw and present lighting layouts for an interior space.
Student Study Term 3

VDIS10006 Restoration Interiors 1
Credit Points 15
In many communities there is an increasing emphasis on the restoration and preservation of historic buildings and their interiors. Interior designers play an important role in many such commercial and residential projects. This subject takes students along the path to creating a successful restoration interior by means of the design process specially adapted for existing environments which do not require changes to established structure or building services. Conservation and heritage projects demand interior designers develop skills and knowledge to have respect for design styles relevant to particular building types and eras is important in this specialised field.
Restoration Interiors 1 guides students through the design process in defined stages and focuses on each step in detail to provide a comprehensive overview of the evolution and implementation of a successful restoration interior design project.

VDIS10007 Residential Interiors 2
Credit Points 15
The focus of this subject is the process of producing a successful residential interior design in spaces that require changes to the established structure of the building interior and/or to building services. Residential Interiors 2 takes students through the design process in defined stages to gain skills in generating design solutions in response to a particular design need.
This subject requires students to apply researched information to formulate creative and complex design solutions to a range of residential interior design situations satisfying the physiological, psychological, social, cultural and environmental requirements of the brief.
In particular, students will focus on researching, analysing and applying colour for interior decoration projects, including experimentation and exploration of colour in order to achieve desired effects using design tools, such as colour wheels and formulas.
Student Study Term 4

VDIS10005 Interiors for the Less Able
Credit Points 20
Designing residential spaces, in accordance with project briefs, for people with disabilities and the elderly is a particular challenge for designers. This subject analyses site constraints in order to rectify and improve spatial designs to suit the special needs of the elderly and less able users. The design process will require students to articulate, present and debate ideas as well as to collaborate in a creative process.
This subject also addresses the undertaking of projects, including the development of a project plan, administering and monitoring the project.

CUA50715 Diploma of Graphic Design

This course/qualification reflects the role of graphic designers at the beginning of their professional careers. Students will combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. They will demonstrate a sound understanding of design theory and practice and will be able to analyse and synthesise information from a range of sources to generate design solutions.

Graphic designers work in many different commercial and community contexts across both print and digital media. At this level, the designer is likely to be working in junior or generalist roles. Their work may include or have links to areas such advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.

Pathways into the qualification
The qualification CUA50715 Diploma of Graphic Design is designed for those working in, or wishing to work in the role of graphic designer. It is recommended that people entering this qualification either possess a Certificate IV qualification or have equivalent vocational expertise in a field related to graphic design, such as printing and graphic arts. Depending upon specific individual pathways and competencies achieved, other qualifications in design, information technology, screen and media may also be relevant. It is also intended for those who may already be working in the industry and have gained significant knowledge in Graphic Design. The Preparatory Skill Set for Professional Graphic Design Practice is also a suitable pathway.

Entry Requirements
• produce multiple examples of graphic design work that respond effectively to different design challenges
• produce typography that supports the overall design solution
• use graphic design industry software

These skills and knowledge may have been acquired through personal or work experience, or through formal study.

Pathways from the qualification
Students with CUA50715 Diploma of Graphic Design are able to work in a range of professional graphic design roles, often as junior or generalist designers. The conceptual and theoretical content in this qualification also supports learning at higher levels. Graduates may engage in further learning in vocational and higher education through Advanced Diploma and Degree qualifications in graphic design and broader areas of practice, such as digital media or other design disciplines.

Course Duration
Diploma course duration depends on; a students pre existing qualifications and experience, a students full time or part time status and study commitment and finally the pace at which the student studies. Our Diplomas can be studied full-time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full-time; two years part-time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. Virtu’s academic year is divided into 8 terms of study per year, with enrolments in January, February, April, May, July, August, October and November of each year.

Student Study Term 1

VDIS10015 Visual Communication Skills
Credit Points 15
This subject investigates and researches meanings, messages and information that are imparted, both overtly and subliminally, in design practice at an industry level. Students are encouraged to develop an in-depth understanding of how visual language is utilised to communicate with the targeted audiences, purchasers or users. By refining their drawing and other visual representation tools, students will present a body of their own creative work that matches with the professional standards and industry trends.

VDIS10016 Design for Production
Credit Points 15
In the world of design today, creativity and collaboration have become very valued assets. This subject focuses on ways and means to cultivate creativity, develop ideas, manage and present them to others as well as engage in the creative process centered on commitment, trust and professional ethics. Students will learn the process of creating and developing an advertising campaign which includes designing across different media such as print, electronic and digital and while doing so work individually as well as collaboratively in the creative process.
Student Study Term 2

VDIS10017 The Consumer and the Designer
Credit Points 15
The first step towards creating effective designs is to understand the consumer and the market which the product serves; the best designers know why, when, where and how products meet consumer needs before solving the design problems. This subject, therefore, equips students with basic concepts in marketing such as marketing mix and consumer profiles, which are critical to consumer choice. In addition, students gain insight of the creative strategy employed by designers in advertising to achieve the solution. Designers are expected to develop empathy and awareness so that they can design visual messages suitable for the products but also appeal to both the hearts and minds of consumers.

VDIS10020 Typography 1
Credit Points 15
Typography is the visual representation of language – often called ‘the visible language’. Understanding the relationship between the spoken and written/printed/screen languages is a pivotal attribute for the graphic designer. The spoken word can have a powerful impact on the listener and, for similar though sometimes quite different reasons, the manner in which the visible language is presented (the format or layout) can have a profound influence on the way the information is interpreted.
This subject explores typographic message making in various forms – traditional and contemporary – focusing on the basic typographic conventions: why they are how they are, and what designers can or should do about them. Students will thus develop an understanding of visual language as it relates to reader-centered needs.
Student Study Term 4

VDIS10018 Visual Communication History Theory
Credit Points 15
The knowledge of how design and design concepts developed over time is extremely relevant to designers in contemporary practice. This course provides an overview of how histories of design evolved alongside visual communication theories. Students will contemplate the relationship between design and visual communication theory amid political, cultural and technological developments. Students are to think critically about the stages of development and draw their own conclusions about how these theories and histories apply to the cultural contexts in which their practice is situated. In the learning process there will be an opportunity for students to think critically, to develop story telling narrative skills, to present concepts and to debate ideas.
Student Study Term 3

VDIS10019 2D and 3D Graphic Design
Credit Points 15
Planning and producing a body of two-dimensional (2D) and three-dimensional (3D) graphic design work in response to a variety of visual communication challenges is the main goal of this subject. Students will combine technical, conceptual and organizational skills to develop a command of relevant software programs, an understanding of materials and applications on site specific 3D graphic design projects, and the creative ability to generate ideas to meet different needs; from 2D illustrations to 3D public space signage.

VDIS10021 Working in Digital Design
Credit Points 15
Photo imaging, as it relates to graphic design practice, is unique in the expression of visual communication styles. Through a series of lectures, discussions and critiques, students will develop valuable knowledge and experience in visual communication theory, production of original photo media, digital asset management, image manipulation, digital imaging workflow management and the preparation of digital artwork. Students will be assessed on their report, portfolio of images and discussion forum participation. The student’s ability to research and experiment with communicating using the language of this medium, and to appreciate ideas and trends in photo-media for graphic design is the primary objective of this subject.
Student Study Term 4

VDIS10022 Advanced Graphic Design Studio
Credit Points 15
Frequently working on a freelance basis, graphic designers may also be employed in graphic design studios, commercial printing companies, advertising agencies, book and magazine publishing companies, television stations or marketing divisions of any business. In this subject, students will investigate the incorporation of hand and digital illustration and many different visual elements into graphic publications. They will experience technical restrictions on format or size and find resolutions. Students will develop an understanding of promotional, editorial and corporate styles and how to design for each category. At this level, the designer, working independently, is responsible for the overall design layout.

MSF60113 Advanced Diploma of Interior Design

This course/qualification provides the skills and knowledge required for creative and technical solutions for built interior environments. Interior design at this level covers the planning and detailing of complex residential, commercial and institutional design projects with an emphasis on space creation, space planning and the factors that affect peoples’ responses to living and working environments. It may also include specialist design areas such as facilities for people with disabilities, institutional design, exhibitions, the aged, and adaptive re-use projects.

Job roles/employment outcomes
The MSF60113 Advanced Diploma of Interior Design reflects vocational outcomes including interior designers for interior design and architectural practices, self employed design consultants, design project administrators and design managers. Work involves using a significant range of fundamental principles and complex techniques across a wide and often unpredictable variety of contexts in relation to either varied or highly specified functions. Accountability and responsibility for self and others in achieving outcomes is involved.

Application
This qualification is typically used to develop a breadth, depth and complexity of skills and knowledge for interior design processes which follow a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, and knowledge of the principles of interior design and building technologies. Designs must meet the purpose, efficiency, comfort, safety and aesthetic requirements of interior spaces, adhere to regulatory requirements and encourage the principles of environmental sustainability.

Pathways into the qualification
This qualification may be accessed by direct entry. Credit can be granted towards this qualification by those who have completed the MSF50213 Diploma of Interior Design and Decoration.

Pathways from the qualification
Further training pathways from this qualification may include relevant higher education programs and management or competitive manufacturing qualifications.

Course Duration
The Advanced Diploma course duration is twelve months (or until competencies are completed) extended to 24 months if the applicant does not hold a MSF50213 Diploma of Interior Design & Decoration or equivalent vocational experience, which is embedded in this course. Our Advanced Diplomas can be studied full time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full time; two years part time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. Virtu’s academic year is divided into 8 terms of study per year, with enrolments in January, February, April, May, July, August, October and November of each year.

Student Study Term 1

VDIS10008 Managing Interior projects
Credit Points 15
This subject helps students to understand the selection and instruction of design consultants and contractors for all aspects of the project in the solution of interior design projects and in accordance with project briefs and involves application of skills and knowledge at a managerial level.
Students will also develop awareness as professional designers for evaluating design project outcomes, including all aspects of the project against the requirements of the project brief, to make comparative judgements against evaluation criteria.

VDIS10009 Commercial / Institutional Interiors
Credit Points 15
This project-based subject allows students to develop design briefs from the client’s requirements, and based on site parameters. Students will gain a good understanding of different design realisations in order to produce, from the original idea, a complete set of documents leading to a new design proposal. These skills will allow students to create designs that work and respond to the client’s requirements.
This subject will cover the application of researched information to formulate creative and complex design solutions to a range of small to medium scale commercial or institutional interior design situations satisfying the physiological, psychological, social, cultural and environmental requirements of the brief.
Student Study Term 2

VDIS10011 Restoration Interiors 2
Credit Points 15
Restoration Interiors 2 guides students through the design process in defined stages and focuses on each step in detail to provide a comprehensive overview of the evolution and implementation of a successful complex restoration interior design project. This subject draws on the knowledge gained in Restoration Interiors 1 and offers students opportunities to demonstrate their aptitude for this fascinating interior design specialisation.
The objective is to prepare students to undertake research into the project site, its style, history and significance; to prepare a brief for its restoration and then, using environmentally sound techniques and products, develop a design solution.
Evidence of compliance with internationally accepted conservation standards is
essential.

VDIS10012 Retail Design
Credit Points 20
Design for retail environments, is one of the most widely sought after and exciting specialisations in the broad field of interior design. This subject covers applying researched information to formulate creative and complex interior design solutions to retail environments, satisfying the physiological, psychological, social, cultural and environmental requirements of the brief.
The subject is ‘project focused’. In responding to a project brief, students are required to research creative and complex interior design solutions to retail environments and demonstrate skills and knowledge in using a range of modelling techniques for extending, developing and resolving complex spatial design problems.
Students will follow the design process and develop and refine a conceptual model and inform design work through experimentation with a range of spatial modelling techniques.
Student Study Term 3

VDIS10013 Advanced Interior Design Studio
Credit Points 20
An interior designer specifically focuses on the manipulation of 3D space and form by the application of the elements and principles of design in response to a client’s brief.
This subject sets the scene for a complex project during which the student is afforded an opportunity to orchestrate the creation of an interior from the briefing stage through the design and documentation process. Through this process, students will also observe and analyse a range of complex spatial typologies.
A critical part of the subject deals with the application of 3-D visualisation techniques to represent the interior design solutions produced during the course of the project.

VDIS10014 Exhibition Design
Credit Points 15
Exhibition design is a rapidly developing specialisation practiced globally and the resulting exhibits are now an essential component of the marketing programs of many major corporations. In this field, design is fast-moving, energetic and commercially focused with rapid conceptualisation, production, installation and decommissioning phases in order to meet the tight cost plans associated with this work. Students will be equipped with the skills and knowledge required to design and implement displays in a wide range of exhibition spaces. This is a broad field with a growing range of clients who have an insatiable appetite for innovative design that incorporates new media and techniques to attract valuable customers to their exhibits.
Student Study Term 4

VDIS10010 Internship
Credit Points 20
The purpose of this Design Work Placement is to provide a framework for practical industry and professional experience assisting students to attain competencies while experiencing first hand the excitement, practicalities and challenges of design practice in the workplace.
Students will begin to establish and utilise those all important workplace and design industry networks.

CUA60315 Advanced Diploma of Graphic Design

This course/qualification reflects the role of graphic designers who have a command of wide-ranging, highly specialised technical, creative and conceptual skills and knowledge in visual communication. These skills allow designers to conceive, negotiate and realise design concepts for complex projects using sophisticated communication, organisational and project management skills. They may take responsibility for the work of others in terms of establishing and monitoring systems to ensure the effective production of work. Graphic designers work in many different commercial and community contexts across both print and digital media. Their work as professional designers may include or have links to areas such as advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.

Pathways into the qualification
People entering this qualification will generally possess CUA50715 Diploma of Graphic Design and this is highly recommended. Depending on specific competencies achieved they may also enter the qualification with a Diploma qualification in a related area, such as interactive digital media or information technology. Alternatively people will have significant workplace experience in graphic design or a related area of work can submit a portfolio.

Entry Requirements
To enter this qualification, individuals
must provide evidence of their
technical skills and ability to:
• apply visual communication history and theory to own professional practice
• produce professional typography
• produce graphic designs for two-dimensional and three-dimensional applications
• create and manipulate graphics and design complex publication layouts

OR
• have significant experience working in Graphic Design; normally we would consider two years full time as suitable
experience, however applicants who consider that they have a suitable range of knowledge and skills can discuss this with our Academic Director during their application interview.

Those skills and knowledge may have been acquired through graphic design work experience or through formal study in the Virtu Design Institute Diploma of Graphic Design.

Pathways from the qualification
People with CUA60315 Advanced Diploma of Graphic Design possess a specialised range of conceptual, technical and organisational skills that allow them to work as a professional graphic designer. They are also able to undertake learning in the higher education sector in diverse areas, such as IT, screen and media or art and design.

Course Duration
The Advanced Diploma course duration is twelve months (or until competencies are completed) extended to 24 months if the applicant does not hold a CUA50715 Diploma of Graphic Design or equivalent vocational experience. Our Advanced Diplomas can be studied full time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full time; two years part time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. Virtu’s academic year is divided into 8 terms of study per year, with enrolments in January, February, April, May, July, August, October and November of each year.

Student Study Term 1

VDIS10023 From Design Brief to Design
Credit Points 20
The success of a design depends largely on how effectively the design responds to its design brief. Therefore it is vital for a graphic designer to be able to understand the various components and terminology of a design brief, analyse it, extract key information and finally create an innovative design solution that caters suitably and
creatively to the brief. In this course, the students will not only gain a thorough understanding of the design brief, refine and negotiate the design briefs but they will also create an apt design solution that responds to it.

VDIS10024 Typography 2
Credit Points 15
Considered as visible language, words are the mainstay of graphic design. In this subject, students will learn how to handle letters, words and work effectively with complex, varied and large amounts of type.
These skills require a deep knowledge and expertise of the history and use of typography and the primary forms of visual communication. This unit explores historical and contemporary typographic message making in various forms, and focuses on sophisticated typographic solutions as practiced by industry professionals. In this unit students will explore and experiment with interactive type, sculptural type and virtual type in creative formats that question how speech may be visually translated into graphic form.
Student Study Term 2

VDIS10026 Managing Design and eBusiness
Credit Points 20
In the world of business today, a digital presence is an absolute necessity not a luxury. Therefore every designer must be able to use digital design skills to help promote any business activity. This course focuses on achieving a synergy between “design” and “business” in particular e-business. The digitization of an existing business or an e-business idea is the “spine” of the course. The students will investigate this idea and learn the process of developing it into a feasible e-business solution taking into consideration the most practical aspects such as design, intellectual property rights, copyright, work and health safety issues and more.

VDIS10030 Design and the Environment
Credit Points 15
Graphic design is not only about aesthetics but also involves use of materials, inks, solvents, printing, manufacturing, packaging, storage and transportation that may have environmental impacts and adherance to workplace safety standards.
Therefore designers must give thoughtful consideration to all aspect of the “Cradle to Grave” life span. This course will prepare students to make informed eco friendly decisions bringing Graphic Design into a new eco friendly age. Responding effectively to broad and specific safety requirements, students will work to assess, manage and ensure safety in variety of environments, including workshops, studios, offices or field locations.
Student Study Term 3

VDIS10028 Observational Drawing
Credit Points 15
Observational drawing is the core method of researching, investigating, developing and communicating ideas. Through
freehand drawing, students will learn key skills to communicate characteristics of subjects related to Visual Communication and Graphic Design. Students will also develop skills and experience in visual thinking processes, problem solving, and effective communication of ideas through drawing.
Important concept development requires students to transcribe objects from a three dimensional space to a two dimensional plane and these skills will be learned from exercises, assessment tasks, discussions, critiques and reflections. This subject allows students to gain in-depth perspectives of observational drawing as a tool to record, analyse and communicate information about subjects within the graphic design profession. Students will learn to reflect on their work in a constuctive manner integrating feedback back into their work.

VDIS10031 Graphic Projects for Business
Credit Points 15
This subject describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. The subject covers the issues inherent in maintaining a competitive business edge through the protection on organisational Intellectual Property (IP). There is a focus on establishing and maintaining systems to protect and exploit an organisation’s Intellectual Property to ensure business growth. Students will have the opportunity to develop and design innovative creative works and will analyse how to best protect their creative advantage by protecting their intellectual property.
Student Study Term 4

VDIS10129 Design Work Placement
Credit Points 20
The purpose of this subject is to provide a framework for practical industry/professional experience assisting students to attain the competencies contained within the units while experiencing first hand the excitement, practicalities and challenges of Design Practice and the work place, while beginning to establish and utilise those all important “work place” networks.